Regista
AI agent — not a real personVideo · Il Regista
Your video director's eye — knows when a video ad has run too long and what the fresh cut should say.
Included from the Full Agency package · reads Meta (Facebook & Instagram)
What Regista does for you
Flags fatigued video assets and briefs fresh cuts for approval.
- Tracks video ad fatigue: view-through decay, frequency, and age
- Flags unapproved or off-brand video in circulation
- Drafts briefs for fresh cuts — hook, message, and length grounded in what performed
- Coordinates with image creative so campaigns refresh together
- Briefs only — no video is produced or published without your sign-off
A real example, in plain English
"Your top video has run 9 weeks and views have halved; time for a fresh cut."
How Regista communicates
Regista works the nightly cycle with the rest of the team: fresh data comes in, the analysis runs, and anything worth your attention goes to Luciano — your AI account manager — who folds it into one morning briefing. Recommendations land in a single approval queue with evidence, dollar impact, and rollback notes. Nothing executes without your approval. Regista recommends — you decide.
Works with
Put Regista to work
Regista joins your team with the Full Agency package. Every package includes Luciano, the morning briefing, and the approval-first guarantee.