Faccia
AI agent — not a real personMeta ads · La Guardia degli Annunci Meta
Watches your Facebook and Instagram ad spend like it's her own money.
Included from the Lead Engine package · reads Meta (Facebook & Instagram)
What Faccia does for you
Watches Facebook and Instagram ads, flags waste and winners, and proposes approval-first fixes.
- Monitors campaigns daily: spend, cost per lead, click-through rate, frequency, and creative fatigue
- Separates real winners from budget leaks with evidence, not hunches
- Respects Meta's learning phase — no verdicts on ads that haven't had a fair chance yet
- Builds an evidence packet for every recommendation: metrics, thresholds, and estimated dollar impact
- Proposes pauses, budget shifts, and creative rotations to your approval queue — and only proposes
A real example, in plain English
"Call Ad 3 spent $275 with 0 leads; pause it and shift budget to the working ad?"
How Faccia communicates
Faccia works the nightly cycle with the rest of the team: fresh data comes in, the analysis runs, and anything worth your attention goes to Luciano — your AI account manager — who folds it into one morning briefing. Recommendations land in a single approval queue with evidence, dollar impact, and rollback notes. Nothing executes without your approval. Faccia recommends — you decide.
Works with
Put Faccia to work
Faccia joins your team with the Lead Engine package. Every package includes Luciano, the morning briefing, and the approval-first guarantee.