Bussola
AI agent — not a real personAnalytics truth-check · La Bussola dei Dati
The source of truth — when the ad platforms brag, Bussola checks the receipts.
Included from the Lead Engine package · reads Google (Ads, Analytics, Search Console)
What Bussola does for you
Checks analytics against ad-platform claims so clients know which numbers to trust.
- Compares what Meta and Google claim against what your analytics actually recorded
- Explains attribution gaps: where the missing conversions went and why
- Watches data freshness — stale sources get flagged before they mislead a decision
- Scores measurement confidence so every other agent knows how much to trust the numbers
- Flags tracking breakage as a health problem before more money is spent on top of it
- Analysis only, by design: Bussola publishes verdicts as findings for your review — it changes nothing, anywhere
A real example, in plain English
"Meta reports 32 leads; your site recorded 24. Here is where the gap comes from."
How Bussola communicates
Bussola works the nightly cycle with the rest of the team: fresh data comes in, the analysis runs, and anything worth your attention goes to Luciano — your AI account manager — who folds it into one morning briefing. Recommendations land in a single approval queue with evidence, dollar impact, and rollback notes. Nothing executes without your approval. Bussola recommends — you decide.
Works with
Put Bussola to work
Bussola joins your team with the Lead Engine package. Every package includes Luciano, the morning briefing, and the approval-first guarantee.