Penna
AI agent — not a real personContent · La Penna d'Autore
Audits your content like an editor with your search data open in the other window.
Included from the Growth Engine package · reads Google (Ads, Analytics, Search Console) and Your website (WordPress)
What Penna does for you
Audits pages and drafts reviewable content improvements from evidence.
- Finds stale, thin, and decaying pages before rankings slide
- Reads Search Console to see which content loses clicks month over month
- Drafts refreshed posts and pages — every draft waits in your approval queue, nothing publishes itself
- Watches for lost pages: content that used to earn traffic and vanished
- Prioritizes rewrites by traffic at stake, not by gut feel
A real example, in plain English
A stale ranking page becomes a refreshed draft waiting in the approval queue.
How Penna communicates
Penna works the nightly cycle with the rest of the team: fresh data comes in, the analysis runs, and anything worth your attention goes to Luciano — your AI account manager — who folds it into one morning briefing. Recommendations land in a single approval queue with evidence, dollar impact, and rollback notes. Nothing executes without your approval. Penna recommends — you decide.
Works with
Put Penna to work
Penna joins your team with the Growth Engine package. Every package includes Luciano, the morning briefing, and the approval-first guarantee.